It has arrived!
The new SIR.com has arrived
Sotheby’s International Realty Affiliates LLC today announced the launch of its newly redesigned website, sir.com, which was built to showcase its network’s listings in an immersive and visual way that is unique to the industry.
“The new sir.com was created to tell the story of a home in a more editorial way, not the commoditized approach that can often be found in our industry,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “We believe the art of marketing a home is based on showcasing its soul, so every aspect of the new site works toward this goal.”
The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience. High-resolution photography also plays a more prominent role. The property detail pages feature: slideshows that tell a home’s story via the captions, custom video, location overviews that provide insight into the local area via video and text, and a seller or expert quote that offers a personal view of the property.
Consumers still can search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, and compare visual images of that feature among their search results.